The Power of Disgust

This New York Times article describes a clever (devious?) political campaign that involved sending out flyers impregnated with the smell of rotting garbage. The article is a bit undecided about the impact of these specific flyers, but it does provide a nice overview of some of the psychological impacts of "disgust".

The article also reminded me of some clever (and gross!) Disgust tests the BBC posted on their website quite a while ago. Students could use these tests to gather data about differences in rates of disgusts between different groups, and/or track their own emotional/physiological reactions during the tests

posted by Rob McEntarffer