The Flavorists on 60 Minutes

On tonight's (11/27/2011) episode of 60 Minutes, there is a nice piece on the flavor industry and their attempt to create "addictive flavors" to woo consumers.  Lots of potential here.

The link to the segment with script
The video segment itself:  it's 14 minutes long

One of the things I make sure to mention to my students during this unit is the use of language in terms of sights, sounds, smells, and flavors.  We are often lacking in describing smells and tastes that those in other cultures would easily describe.  To me, this is an important part of psychology--how do we understand the world around us and how can we best communicate it to others?


posted by Chuck Schallhorn