Friday, July 29, 2011

Rethinking food labels

One thing I am always on the lookout for is an idea that fits into many different areas of psychology. In issues like these, we can ask students to draw in several different content areas in novel ways, but perhaps even more importantly, they are fresh and new. It's hard for students to plagiarize from one year to the next if your assignment incorporates ideas that weren't even around last year.

This is one of them. Rethink the Food Label is a project by the UC Berkeley Graduate School of Journalism’s News21 program and Good Magazine. They asked the public to revise the current food label with better labels that "make it easier to read and more useful to people who want to consume healthier, more nutritious and wholesome food." In the space below you'll see more examples, but I hope that you can think of some ways to incorporate this in your class: human factors, heuristics, framing, hunger motivation, and persuasion techniques come to my mind. How else can you use this? And what other areas could you apply this to besides food labeling?
-- posted by Steve


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