Psychology of GIFs

However you pronounce it (are you a "gif" person, or a "jif" person?) , GIFs (short, looping animations/video clips) abound on social media and blog posts. This long blog post includes MANY examples of GIFs and a good discussion about why they are so effective (sometimes) in electronic communication. Includes references to top-down/bottom-up processing, mere exposure effect, selective attention, and other relevant principles.

On Repeat: How to Use Loops to Explain Anything

posted by Rob McEntarffer

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