Your Brain on Games (Video/Phone)

I was listening to NPR this morning on the way to work.  I heard this story about video games and how game designers use behavioral scientists to get people to use, keep using, and eventually purchase within the game.  They talked about consumer psychology, economics, and the reporters desire to create a game about making toast.  So much fun and great awareness of the human psyche. Great source of insight for both teachers and students.  I arrived at school excited to share this information.

This is Your Brain on Candy Crush
http://www.npr.org/blogs/money/2014/10/09/354649902/this-is-your-brain-on-candy-crush


Nir Ayal, one of the interviewees, wrote a book, Hooked: How to Build Habit-Forming Products which comes out next month talks about this topic in more detail.

posted by Chuck Schallhorn

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Mind Over Money--Behavioral Economics

The new big thing in the field of psychology and its natural connection to other sciences is in the field of behavioral economics.  I will do some posts on some recommended books later, but for now, you can get your feet wet with an episode of NOVA on PBS called Mind Over Money.  I've collaborated with my economics colleagues and have gained some fascinating insights into human behavior as a result of learning more about this field of decision making and money.  It also will give you additional examples of any aspect of cognitive psychology.

The show first airs on April 27 and is viewable online on April 28, 2010.

Chuck Schallhorn

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