Thursday, October 9, 2014

Your Brain on Games (Video/Phone)

I was listening to NPR this morning on the way to work.  I heard this story about video games and how game designers use behavioral scientists to get people to use, keep using, and eventually purchase within the game.  They talked about consumer psychology, economics, and the reporters desire to create a game about making toast.  So much fun and great awareness of the human psyche. Great source of insight for both teachers and students.  I arrived at school excited to share this information.

This is Your Brain on Candy Crush

Nir Ayal, one of the interviewees, wrote a book, Hooked: How to Build Habit-Forming Products which comes out next month talks about this topic in more detail.

posted by Chuck Schallhorn

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