Thursday, October 30, 2014

Psychology in the Supermarket

I have this app called Flipboard that I use on my iPad.  It's great for reading articles across genres and topics online.  The flipboard link above has links to downloading the app to your portable device.

Today I found this gem.

"How to Buy Food: The Psychology of the Supermarket" on a website I had never heard of, BonAppetit.com.  I love food, but am not a foodie.

The article examines several factors that are manipulating the consumer including layout/design, the no longer accurate "perimeter rule," identity politics, hunger and more.  This is potentially a great article to use for introducing kids to social psychology, persuasion techniques, Human Factors and Applied Cognition, offering your samples, and more.


posted by Chuck Schallhorn

2 comments:

Pink Queen said...

When's part 2 coming? This is excellent to teach with sensation & perception!

Chuck Schallhorn said...

I wish I knew. They seemed to have left it open. Perhaps the end of November?