Monday, February 6, 2012

Most Influential Superbowl Ads?

If your students are all abuzz about the superbowl ads from last night's game, you may be able to turn their conversation in a social psych. direction.

Students could analyze the ads for their potential to INFLUENCE (instead of just entertain :) Students could think about how the ads use social psych. compliance strategies (e.g. foot in the door, etc.) as well as look at the work of Cialdini. This list of research based strategies is a good place to start (I haven't read his book Influence, but I've heard great things about it!

posted by Rob McEntarffer

No comments: