"Why so serious?" meme - this year's "This is Sparta!"

Last year thousands of students inserted the phrase "This is Sparta!" into their AP essays. It looks like this year the phrase will be "Why so serious?" http://talk.collegeconfidential.com/ap-tests-preparation/670387-why-so-serious-putting-smile-ap-test-graders-faces.html

What do you all think of this new tradition? It was actually amusing at the AP psych reading last year, but I was a little worried how student would respond this year after succeeding so well last year. How would you react if you knew your students participated? Does this worry or amuse you?

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