Monday, September 21, 2009

Visual Cognition Lab - Change and Inattentional Blindness

The Visual Cognition Lab at the University of Illinois have developed a number of short video clips demonstrating Change Blindness and Inattentional Blindness. The videos include the "woman with the umbrella" as well as the infamous "gorilla in front of the elevator".

The clips can be purchased at (make sure to take advantage of the special prices for teachers), or streamed off the internet at

As stated in the directions, it is important teachers stress to their students the need to count the number of passes the players make prior to showing the video.

The British "Awareness Test" advertisement puts inattentional blindness to work.

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