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One quote: "Inside their little brains, the junk-food eating rats developed a big problem. Just like drug takers, the rats needed a bigger fix of junk food over time to maintain their pleasure. So they kept on eating, and kept on getting fatter. As the scientists explained in their paper, "extended access to palatable high-fat food can induce addiction-like deficits in brain reward function," which can spur overeating and lead to obesity."
If nothing else, this offers some good insight into the workings of the addicted brain and one factor in the obesity epidemic in the US.
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