[...] Rosenblum examines how our brains use the subtlest information to perceive the world. A blind person, for example, can "see" through batlike echolocation; a Master Sommelier can actually taste the grape variety, region, and vintage of an obscure wine; and pheromones can subliminally signal a lover's compatibility.To illustrate these implicit perceptual skills, Rosenblum takes us from the "beep" baseball fields where blind players swing at beeping balls, to a pitch-black restaurant where diners experience taste without the aid of sight. We accompany him on a visit to an Oscar-winning animator who explains how the public's expertise in perceiving faces has made his job so difficult; and a visit with a supermodel to discuss why beautiful faces are irresistible.You can also read the first chapter online via Norton Books. Dr. Rosenblum and Norton have been kind enough to give THSP a complimentary copy of the book. I'll select one random person who comments on this post with your name, e-mail address (so I can contact the winner) and a sentence or two about your favorite sense and why. All entries must be in by noon EDT on Thursday, March 18. I'll post the winner's name after I contact him or her.
Bloom's Technology Wheel
29 minutes ago